Samsung Reveals the New Crowd-Sourced Bag
Samsung Electronics and New York-based designer Alexander Wang revealed the finished product following months of collaboration with some of the industry’s most creative contributors.
The limited-edition Alexander Wang Wallie gym sack is claimed to be the first co-created bag inspired by crowd-sourced sketches and images created using the GALAXY Note II.
The bag will go on sale this month (August) in key markets around the world and online to raise funds for Art Start, a charity that uses the arts to nurture the creative talents of at-risk children and youth.
“The abstract print really captures the energy of New York City,” said Alexander Wang. “This collaboration is a great example of how technology and style can come together in an unexpected but really meaningful way. Art Start’s mission of embracing creativity and art really inspires me and I’m so excited to support them with this project.”
At the start of the year, Wang engaged a group of close friends, stylists, photographers, and others to create “doodles” — an image, pattern, or a photo — on their Samsung GALAXY Note II device.
Through the active idea-capturing and immediate-sharing benefits, the New York designer then curated these sketches into one collectively-inspired final print for a unisex drawstring lambskin backpack.
