WWE Plans Social Media Activity for SummerSlam

RMN Digital | August 15, 2013 | Americas, Consumer Events, Corporate, Entertainment, Events, Masses, Regions, Social, Social Media, Strategy | No Comments

Leading integrated media organization WWE has announced its digital and social media initiatives during SummerSlam Week, providing fans with 24/7 event coverage and exclusive content.

SummerSlam will be broadcast live on pay-per-view this Sunday, August 18, at 8 p.m. ET from Staples Center in Los Angeles, CA.

WWE will launch an all new Social Hub on WWE.com, which includes unique sections for Photos, Fan Activity, Featured Chats and Superstar Buzz.

The Photo Universe will host up-to-the-minute photos of SummerSlam Week showcasing fan and Superstars photos.

The Fan Activity section will allow users to exclusively select their social activity views while the Featured Chats section will list existing live chats and allow fans to post information from their social networks.

The Superstar Buzz section will keep fans up-to-date with news on their favorite Superstars or Divas.

WWE is streaming SummerSlam across all Apple, Android and Windows 8 devices and Kindle Fire tablets. The pay-per-view will also be available on Xbox consoles and Samsung Smart TVs, inside “Xbox Live” and the Samsung “Smart Hub,” and, for the first time on Sony PS3 as part of the Sony Entertainment Network.

This year, a wide-range of digitally savvy celebrities and athletes are serving as official SummerSlam Week social media ambassadors, tweeting from SummerSlam Axxess, Superstars for Hope party, Be a STAR anti-bullying rallies and at SummerSlam.

Celebrities include Pink, Piers Morgan, Kelly Osbourne, Zendaya Coleman, Anthony Anderson, Omar Epps, Corbin Bleu, Jenny McCarthy, Jon Secada, Katie Couric, Maria Menounos, David Hasselhoff and Bret Michaels.

WWE will utilize Google Glass at SummerSlam to give fans a unique look at what it’s like to be a WWE Superstar. The interactive tool will be used by WWE Superstar The Miz, as he attends Axxess sessions and SummerSlam Week events. The Miz will also snap photos via the headgear and publish them on WWE’s new Social Hub.