What Do You Say: “Talk Boston” or “Tack Bahstin”?
DISH (NASDAQ: DISH) invites people to learn how to “Talk Boston” – or as a Boston native might say, “Tack Bahstin.”
The company has launched a campaign reminding Americans to take advantage of DISH’s iPad 2 offer available this summer.
“The Boston dialect incorporates one of America’s most distinct and beloved accents, and is a trademark of the Boston Guys, the stars of our Hopper commercials,” said James Moorhead, DISH’s senior vice president and chief marketing officer.
“TalkBoston.com features interactive games and lesson videos that make learning Boston as a second language fun.”
TalkBoston.com has several Boston-English interactive features including:
- Boston-English Vocabulary Resource: Pronounced by DISH’s Boston Guys, Boston-English translations of common vocabulary words, such as “awfa” (“offer”), “bahgan” (“bargain”), and “fadaze” (“for days”).
- Talk Boston Test: Players race against the clock or friends to decipher dozens of words spelled in Boston English.
- Talk Boston Tweet Translator: First-of-its-kind translator which automatically turns tweets into Boston English.
- “Boston as a Second Language” Class Videos: Led by a native Bostonian instructor fluent in Boston English: Kahkeez, Hoppa, Escalayta vs. Stayas, are a few videos of the series that follows students as they learn the nuances of the Boston accent.
In addition to the TalkBoston.com website, the campaign includes a collection of social videos with notable Boston celebrities making appearances, including current New England Patriot Vince Wilfork.
“After nearly a decade in New England, I’m proud to be Bostonian. But the accent was a little tough for me to understand. Learning how to talk Boston with DISH has made me more comfortable than ever before at the place I call home,” said Wilfork.
