Valassis Social Coupon App on the Facebook Platform

RMN Digital | July 31, 2012 | Applications, Enterprise, Social, Social Media | No Comments

Valassis (NYSE: VCI), a leading media and marketing services company, says it has extended its reach further in the digital promotion space by launching an application – RedPlum Social Savings – built on Facebook Platform.

The company says this skinable app enables the power of human influence in a simple and viral way by allowing friends to use and share offers without leaving Facebook.

Released today, July 31, the app allows advertisers to provide targeted offers to the right people, then gives them the option to share relevant deals with their friends.

[ Also Read: Why You Should Not Advertise on Facebook ]

The app provides an early indication of the value and engagement users are experiencing as they view, share, print and download coupon offers to their grocery store loyalty card instantly.

The app’s integration with Facebook’s Open Graph has generated significant viral promotion and friend engagement with brands, manufacturers and retailers, claims the company.

Meanwhile, ShopAtHome.com, a coupon search engine that connects consumers to the deals and savings both online and in-stores, has released Coupon Codes Plus, its first free iPad application. (Read: Shopping App Brings Savings to Shoppers)

“The social world is the new frontier of consumer to brand connections, however, the opinions of those we trust will always have the highest impact,” said Jim Parkinson, Valassis chief digital officer.

“Our social coupon app’s number one design goal is to allow any brand to connect to the right consumers in a sharable way. The RedPlum Social Savings app allows great offers to get viral traction so consumers can receive them from both the brands and people they trust most.”

Consumers can get the RedPlum Social Savings app at http://apps.facebook.com/redplumsocialsavings or by searching for “RedPlum Social Savings” on Facebook.