Toshiba Gets Excited with its New Excite Tablets

The three new tablets – Excite 10, Excite 13 and Excite 7.7 – feature aluminum shells and scratch-resistant Corning Gorilla Glass displays.

Powered by Android 4.0, Ice Cream Sandwich, the tablets offer a simplified UI, easy multitasking, customizable home screens, resizable widgets and a full suite of familiar Google mobile services applications – as well as new ways of communicating and sharing.

Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today (April 10) announced the expansion of its Excite family of Android-powered tablets with three new display sizes – 13.3-inch, 10.1-inch and 7.7-inch.

Moreover, Toshiba has introduced Excite 10 LE, which is claimed to be the world’s thinnest and lightest 10-inch tablet measuring 0.3 inches (7.7mm) thin and weighing 1.18 pounds (535g).

The consumer interest in tablets has particularly soared after the recent launch of Apple’s new iPad. Although iPad has been driving the market, many me-too players are also making hay in the boom being witnessed for this category of mobile gadgets.

Digital market researcher comScore says tablets quickly rose in popularity in 2011, taking less than two years to account for nearly 40 million tablets in use among U.S. mobile users and outpacing smartphones which took 7 years to reach the same.

It says by the end of 2011, nearly 15 percent of U.S. mobile users also had tablets – a trend seen across other markets as well. (Read: Are Tablets Really Selling Like Hot Cakes?)

The new Excite tablets boast thin-and-light designs, brilliant displays, quad-core performance as well as a full range of essential ports and smart features.

[ Also Read: Which Tablet is Good for Your Child? ]

“One size does not fit all, so we are carefully considering how and where people are using tablets and designing form factors to best suit various needs,” said Carl Pinto, vice president of product development, Toshiba.

From scrolling and swiping the web, to the fast action of the latest games, the Excite tablets’ all-new NVIDIA Tegra 3 processors deliver multitasking, web, gaming and video.

This mobile processor features 4-PLUS-1 mobile quad-core CPU, providing users better performance for even the most demanding applications. Apps run faster, games are played at console-quality, HD video is smoother, plus it features a unique 5th battery-saver core to handle everyday apps – extending battery life, says the company.

The Excite 10 tablet will be available for purchase at the beginning of May 2012 for $449.99 for the 16GB model, $529.99 for the 32GB model and $649.99 for the 64GB model.

The Excite 7.7 tablet will be available for purchase at the beginning of June 2012 for $499.99 for the 16GB model and $579.99 for the 32GB model.

The Excite 13 tablet will be available for purchase at the beginning of June 2012 for $649.99 for the 32GB model and $749.99 for the 64GB model.

These tablets will be available at major retailers, e-tailers and direct from Toshiba at ToshibaDirect.com.