SAP to Invest US$2 Billion in China by 2015

RMN Digital | July 29, 2012 | Asia Pacific, Corporate, Regions, Strategy | No Comments

Software company SAP AG (NYSE: SAP) has announced continued investment and growth in China. The company says it is enabling its Chinese customers to grow, scale and globalize, as well as make the transition to a knowledge-based economy, which is a key facet of China’s 12th five-year plan.

Last November, SAP announced it would spend more than US$2 billion in China through 2015. The company has announced its best quarterly performance ever in China, with more than 30 percent growth in software license revenue.

SAP announced plans to implement the SAP Startup Focus program in China. Through the program, SAP will help Chinese startup companies scale their business through the adoption and development of new applications on the SAP HANA platform.

SAP also announced that it is actively building out its customer and partner ecosystem, with an agreement establishing Huawei Technologies Co., Ltd., a leading information and communication solutions supplier, as the first Chinese SAP global technology partner.

[ Also Read: Why China Attracts Tech Major IBM ]

Through this partnership, SAP and Huawei will deepen technical integration and support, build an interoperability competency center and carry out joint sales and marketing activities worldwide. In total, SAP has extended its number of local partners in China to 120 and its trained consultants to nearly 10,000.

Additionally, SAP announced the expansion of its cooperation with China Telecom Corporation, the world’s leading fixed-line operator. The cooperation aims to promote platforms for mobile development and mobile device management, and extend SAP and China Telecom’s partnership on cloud-based enterprise-class products and services.

“Our strategy in China is simple: It’s long-term commitment and customer focus,” said Robert Enslin, president, Global Customer Operations, and member of the SAP Global Managing Board.

In 2012, SAP has opened new offices in Beijing, Wuhan and Shenzen. Currently, there are 3,500 SAP employees in China.

“We see growth and opportunity in China, and we have made it a permanent home,” said Hera Siu, president, SAP China. “We are excited to be here and build on our 20-year history in China.”

Photo courtesy: SAP