Samsung TVs in Hollywood’s Most Glamorous Night

RMN Digital | February 24, 2012 | Americas, Consumer Events, Corporate, Entertainment, Events, Feature, Masses, Regions, Social, Social Media, Strategy, TVs, Cameras | No Comments

When all eyes are on the red carpet during one of Hollywood’s biggest nights, celebrities’ eyes will be on the virtually edgeless picture delivered by Samsung’s flagship LED TV.

For the second consecutive year, Samsung will bring its 8000 Series LED TVs to the Architectural Digest Greenroom, the exclusive backstage lounge for awards-night presenters and honorees.

Inspired by Hollywood of the 1930s and 40s, this year’s Architectural Digest Greenroom will be styled by distinguished designer Waldo Fernandez, who will bring his signature California style and subtle sophistication to create an atmosphere that’s both relaxed and enchanting.

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In total, thirteen of Samsung’s ultra-slim 55” D8000 LED TVs will be displayed throughout the room. As celebrities enter, they will be greeted with a gorgeous visual display of nine TVs showcasing iconic images from the past eight decades.

The four remaining TVs will play the live awards telecast for all guests, presenters and honorees that enter. It was announced today, Feb. 24.

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This year the Greenroom will also feature one of Samsung’s newly announced 2012 LED TVs. The 55” ES8000 LED TV – complemented by a new metallic U-shape stand that forms a harmonious composition of straight lines and curves – will be a centerpiece and social media hub throughout the night.

Building off Samsung’s ultra-slim bezel design first introduced in 2011, the ES8000 pushes the boundaries of minimalist style and innovative technology bringing rich colors, bright pictures and high contrast ratios to a large screen, for a truly immersive and eye catching experience, says the company.

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“Waldo’s long-standing connection to the Hollywood community, coupled with his signature California-casual style made him the perfect choice to create the Greenroom on behalf of Architectural Digest this year,” says Margaret Russell, editor-in-chief of Architectural Digest. “His design embodies the height of Hollywood glamour, beautifully reinterpreted to reflect a modern aesthetic which is only enhanced by this gorgeous Samsung LED TV.”

Samsung’s LED Smart TVs offer built-in Wi-Fi and a Twitter app that will allow Architectural Digest to show what’s trending about the awards in real-time on Twitter.

In the picture above: Architectural Digest Greenroom