Salesforce Goes Deeper into Social Enterprise

RMN Digital | March 15, 2012 | Applications, Corporate, Enterprise, Strategy | No Comments

Salesforce.com (NYSE: CRM), an enterprise cloud computing company, has announced Salesforce Rypple and Salesforce Site.com – two new products that aim to extend the social enterprise to reach every employee and every customer.

The next generation of the social enterprise leverages salesforce.com’s social, mobile and open cloud technologies to develop social profiles of customers, create employee and customer social networks, and connect with public social networks.

Salesforce Rypple will enable companies to engage and align people and teams with social performance management, extending the employee social network to reach every employee.

New Salesforce Site.com delivers a consistent brand experience to every customer by empowering marketers to deliver fresh, relevant content across websites, portals, landing pages and public social networks, says the company.

Now, it says, companies can transform the way they collaborate, communicate and share information with employees and customers to stay competitive in today’s social world.

Salesforce Rypple is available at pricing that starts at $5 USD, per user, per month. The Salesforce Rypple integration for Salesforce is scheduled to be available in April 2012 at no additional cost for paying Rypple customers. Customers will be able to install the app from the AppExchange.

Salesforce Site.com charges per site and per website developer user. The price of a site is $1,500 USD per month. Salesforce Site.com can be purchased stand-alone or added to existing salesforce.com installations. Publisher and contributor users are an additional $125 USD and $20 USD, respectively, per month.

From today, March 15, through April 30, 2012, customers can take advantage of a special Salesforce Site.com promotion that includes two publishers, two contributors and one published site at the price of $825 USD, per month, says the company.