Rolls-Royce Welcomes Its Two Millionth Facebook Fan

RMN Digital | April 27, 2014 | Corporate, Feature, Social, Social Media, Strategy | No Comments

Rolls-Royce Motor Cars

Rolls-Royce Motor Cars welcomed Friday its two millionth Facebook fan. According to the company, the number of fans has doubled from one to two million in the last 12 months, reflecting the popularity of the brand across online social networking services.

The two millionth ‘like’ was posted by a fan based in India, a country with more Rolls-Royce fans than any other in the world, according to the company. Pakistan and the United States take second and third place respectively.

RMN Digital says: Rolls-Royce is not alone. Today, many companies are trying to hoodwink the consumers by showing the number of Facebook Likes on their brand pages. But the truth is that the fake Facebook Likes are freely available on the Web at the rate of peanuts. The number of Facebook Likes can’t be the true indicator of a brand’s popularity.

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In a personal letter posted on Facebook, Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, wrote, “Thank you to each and every one of you who has helped us reach a landmark two million fans. Through Facebook we can share sneak previews, bespoke insights and captivating stories from the Home of Rolls-Royce Motor Cars with you, wherever you are in the world.” He concluded, “I am excited to be sharing the journey with you!”

Created in July 2010, according to the company, the Rolls-Royce Facebook page was launched to broaden the appeal of the brand and bring it to a new and contemporary audience, something the Rolls-Royce Ghost and Wraith models have both done since their market introduction.