Rand McNally’s Road Atlas for Connected Consumers

RMN Digital | April 19, 2012 | Americas, Consumer, Lifestyle, Masses, Mobiles, Regions | No Comments

Travel content company Rand McNally’s 89th Edition of America’s top Road Atlas is releasing this month featuring updated maps, printed links to online content, and money-saving coupons.

Rand McNally continues to evolve its Road Atlas to meet the demands of an increasingly connected consumer. The 89th edition includes printed web URLs to access detailed destination information as well as mobile tags (also called QR codes) for travelers’ smartphones to link to the online Best of the Road community.

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Announced by Rand McNally and USA TODAY, bestoftheroad.com is a community of road travelers reviewing the best stops on America’s highways and byways, nominating the best small towns, and discussing the points of interest in and between them.

New to the atlas this year as well:

387 city and park “inset” maps (in addition to state and province maps);
Mobile tags that provide instant access to travel videos, state-by-state overviews with suggested road trips, and the new Best of the Road user review smartphone application. The app facilitates immediate participation in this summer’s Best of the Road program, allowing readers to share destination reviews and best small town nominations at bestoftheroad.com;
URLs that link to the company for questions and suggestions (randmcnally.com/tellrand), as well as to a full online index (randmcnally.com/index);
A new website feature giving the stories behind the photos on the covers of the Road Atlas line (randmcnally.com/photostories);
An overview with photos and text of the Best Small Towns as named by Best of the Road;
Discount coupons for hotel stays, restaurants, and attractions often visited on road trips.

“Rand McNally’s Road Atlas continues to be a market leader and a valuable resource on the road. The 2013 atlas includes more information than ever – print and online – to help travelers plan and travel today,” said Dave Muscatel, CEO of Rand McNally.

Announced today, April 19, the Road Atlas line of books is available in retail and online channels in the U.S. and Canada.