Papa…Papa, Have You Seen a Newspaper?
The way digital technologies led by mobile gadgets are invading the traditional news territory, the day is not away when newspaper will be a thing of the past. And the question like: “Have you seen a newspaper?” will be common among the coming generations.
Tech companies are determined to challenge the status quo with their new offers that allow users to get news from multiple sources of their choice – anytime, anywhere, any device kinda thing.
All – small and big players – are introducing their solutions that bring news content from paper to the digital devices. PressReader is among the latest to join the bandwagon. It’s claimed to be the largest newspaper and magazine kiosk app for iOS, Android, BlackBerry and Windows.
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According to the company, PressReader provides readers with access to 2,300+ full-content newspapers and magazines from 97 countries in 56 different languages, online or off. Every article, editorial, advertisement, and classified are delivered on your tablet or smartphone – presented exactly as you would find it in the print format.
On-demand audio, instant translation in up to 12 languages, and social sharing are among the other features of PressReader.
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But PressReader is not alone in the paper-to-digital game. Next Issue Media, a joint venture formed by five leading U.S.-based publishers – Conde Nast, Hearst, Meredith, News Corp. and Time Inc. – is offering multiple magazines to iPad subscribers. (Read: Next Issue Offers New Options of Digital Magazines)
Recently, Morgan Guenther, CEO of Next Issue Media, discussed a number of emerging trends in the new media ecosystem in an exclusive interview with RMN Digital. (Read: “Traditional World of Print Magazines is in Decline”)
Designed with magazine-like pages that are easy to flip through, Flipboard is another option for consumers to experience the Web on smartphones, mobile devices and iPads,
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Flipboard lets people keep up with the latest news around the Web, flip through updates from friends on social networks or sit back and enjoy stories and photos from people and publications they love. (Read: Flipboard Social Magazine on Android Phones)
Meanwhile, NewspaperDirect, enabling multichannel newspaper and magazine content distribution, partnered with The Star Malaysia to launch an enhanced digital replica version of The Star, Malaysia’s leading daily tabloid.
The Star ePaper offers the paper’s subscribers new tablet and online editions, both powered by NewspaperDirect’s SmartEdition and PressReader technologies. (Read: Malaysian Tabloid The Star Launches ePaper)
These are among the developments that are poised to usher in a new era for the entire media ecosystem. While these technologies are important, media companies will be able to woo and retain consumer eyeballs only with the quality of content that they’d offer.
Photo courtesy: PressReader
