Orange-Publicis Venture Fund for myThings

RMN Digital | March 21, 2012 | Corporate, Europe, Finance, Regions | No Comments

Personalized display ad solutions company myThings says it has raised $15 million in a financial round led by Iris Capital, the manager of the Orange-Publicis Venture (OPV) Fund, in addition to Accel Partners, Carmel Ventures and T-Venture. The announcement was made Tuesday, March 20.

According to myThings, it will be the first investment of the Orange-Publicis fund, underscoring an aligned synergy between myThings’ personalization technology and Europe’s top brands: the Orange Ad Network with its global reach of over 30 million users per month, and Publicis Groupe, the 3rd largest communications group worldwide with ties to top advertisers and publishers.

Recently, France Telecom-Orange and Publicis Groupe announced they will partner with Iris Capital Management (Iris) to create one of Europe’s premier venture capital investors in the digital economy. (Read: Orange, Publicis, Iris to Create Digital Venture Funds)

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Explaining about its business, myThings says it specializes in increasing online revenues for advertisers and publishers by creating engaging and personalized ads in real time for each online viewer on a per-impression basis.

As a client of myThings in the past year, Orange has benefited from retargeting campaigns aimed at driving its subscription base. Now, the companies’ business partnership is set to gather significant momentum by adding the Orange Ad Market (OAM) into the mix, it was stated.

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Now, myThings and Orange customers will be able to enjoy the combined benefits of Orange ad network’s vast audience reach – encompassing a significant share of French, Spanish and British users – coupled with an incremental uplift in conversion rates achieved by myThings’ advanced display advertising solutions.

“myThings is proud to contribute to the strong technological and financial synergy created by the fund’s investment and backing of two major advertising influencers. As the digital advertising landscape continues to evolve, myThings will continue to push the envelope and deliver ad solutions that serve as a catalyst for the industry’s growth,” commented CEO of myThings, Benny Arbel (pictured above).

The current round of financing will fuel myThings’ growth across Europe, its expansion to new markets and the advancement of its technologies, believes the company.