Nike to Open its First Digital Studio. Releases New Nike+ App

Nike, Inc. launched Tuesday its new Nike+ app, which gives athletes personal access to Nike’s services, including its products and live events.

Nike also announced that it will open its first digital studio in New York City, focused on accelerating the company’s digital connection to consumers.

“Our consumers want instant access to the best of Nike and we’re excited to be offering expanded Nike+ services, personalized to athletes everywhere,” said Trevor Edwards, president, Nike Brand.

“Digital enables us to better serve our consumers across our business and we will continue to invest in our digital portfolio of services and connect with athletes anytime, anywhere.”

Available on iOS and Android in the U.S., the Nike+ app is a personalized service providing consumers with easy access to the best of Nike.

Consumers will receive Nike+ Reserved For You invitations comprised of special products and events selected and set aside for them based on their preferences.

The app also features a personalized feed with curated stories, created by world class athletes, experts and the Nike brand, all tailored to their interests.

By downloading the app, consumers can become Nike+ members, unlocking benefits like free shipping and 30-day product trials. Additionally, consumers can book Nike+ Training Club and Nike+ Run Club live sessions, spots at special Nike events or Nike+ 1:1’s with experts in-store, through the app.

Nike will open a new digital studio based in New York City. The digital studio will house a newly acquired team of talented tech entrepreneurs, formerly of Virgin Mega, who will initially work on expanding the community and functionality of Nike’s core mobile experiences to better serve athletes everywhere.

This team of mobile experts is at the center of technology, culture and commerce and will enable Nike to capitalize on the latest market and consumer opportunities.

The Nike+ app is available on iOS and Android in the U.S.

Nike, Inc., based near Beaverton, Oregon, is a leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.