MobileFirst to Help Businesses Operate in the Mobile World

RMN Digital | February 21, 2013 | Americas, CIO Info, Consumer, Enterprise, Mobiles, Regions | No Comments

IBM (NYSE: IBM) today unveiled IBM MobileFirst, a comprehensive mobile portfolio that combines security, analytics and app development software with cloud-based services.

Using IBM MobileFirst solutions, businesses can now streamline everything from the management of employee mobile devices, to the creation of a new mobile commerce app that will transform their entire business model, says IBM.

According to the company, today’s move by IBM builds off of its experience helping nearly 1,000 customers become mobile enterprises, and takes advantage of its thousands of mobile experts and 270 patents in wireless innovations. Additionally, IBM has made 10 mobile-related acquisitions in the past four years alone, it says.

[ Also Read: “More Mobile Users will Join the Gigabyte Club” ]

IBM today is also announcing an expanded relationship with AT&T to provide developers with tools to create faster, richer mobile apps and services for customers. For instance, organizations can now quickly incorporate payment and messages into their apps.

IBM MobileFirst

“To date, mobile computing has been dominated by discussions of new smartphones, operating systems, games and apps,” said Robert LeBlanc, senior vice president, middleware software, IBM.

“But enterprises have yet to tap into the potential of mobile business. Just as the Internet transformed the way we bank, book vacations and manage our healthcare, mobile computing is also transforming industries. As these devices become ingrained in everything that we do, businesses are now in the palms of their customers’ hands. IBM MobileFirst is designed to make the transformation to becoming a mobile enterprise a reality.”

Through IBM MobileFirst, IBM is providing companies with the essential tools to take advantage of new business opportunities being enabled by mobile.

To be successful in embracing mobile for driving revenue growth, clients must have an integrated strategy for mobile, cloud, big data, social business and security, suggests IBM.