LG Demonstrates the Power of Touch-Screens

RMN Digital | November 21, 2012 | Americas, Consumer, Corporate, Feature, Lifestyle, Masses, Regions, Strategy, TVs, Cameras | No Comments

More than 250 touch-screen digital signage displays from LG Electronics are at the heart of a unique program that’s bringing interactive kiosks to Manhattan and the outer boroughs over the next several months, LG Electronics USA announced Tuesday, Nov. 20.

Demonstrating the power of touch-screen technology to connect with locals and tourists alike, the first displays were unveiled Tuesday in the Union Square area of Manhattan by City24/7, a New York-based start-up that developed the pilot program with the City Department of Information Technology and Telecommunications.

The LG touch-screens – high-brightness 32-inch class (31.5 inches measured diagonally) LED displays – will help revitalize existing phone kiosks and engage passersby in new ways.

Users will see content that is geo-targeted and relevant to where they are standing, including real-time information, local events, restaurant and entertainment (with reservation and ticketing options), shopping and transport information.

City24/7 also plans to launch a companion mobile channel for users to carry with them, wherever they go – also of interest to LG as a leading smartphone maker.

“In this application, LG display innovations help create an interactive and engaging experience,” said Y.K. Cho, business-to-business senior vice president, LG Electronics USA. “Our ruggedized outdoor high-definition LED touch-screen monitors were designed to be intuitive and user-friendly.”

City24/7 CEO Tom Touchet said his firm selected the LG touch-screen displays for a variety of reasons. “The image clarity and anti-reflective properties of LG’s rugged outdoor touch-screen made it particularly valuable for this type of out-of-home installation,” he said.

Complementing its screen technology for interactive kiosks, LG Electronics has committed to a charter co-sponsorship, securing 50 percent of the advertising screen presence.

Every hour, every day, 17.5 minutes will be dedicated to LG content and brand presence on the screens. LG will also participate in City24/7’s mobile and web platforms, further strengthening LG’s brand presence throughout the metropolitan area.