JustFab Partners with Latin Superstar Paulina Rubio

RMN Digital | October 3, 2013 | Americas, Corporate, Lifestyle, Masses, Regions, Strategy | No Comments

JustFab, a leading fashion subscription e-commerce site and lifestyle fashion brand, today announced its brand partnership with Latin superstar Paulina Rubio.

Its new collection consists of shoes and handbags available on JustFab.com beginning today.

Rubio’s debut collection, which is the first collaboration between the Grammy Award-nominated singer, actress, and performer and JustFab, will be available at VIP members-only pricing of $39.95.

Her first collection includes 13 shoe and nine handbag styles that reflect her sexy and fierce onstage look, and her cool and hip off-camera style.

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“I’m thrilled to be launching my very first collection of shoes and handbags with an innovative brand like JustFab,” states Rubio. “Every piece represents my style: strong, full of personality, and totally unique. With this collection, my style is now accessible to my fans and JustFab members.”

Rubio’s partnership with JustFab will feature two additional fall/winter releases from her collection, with new releases launching in Spring 2014.

As part of the brand partnership, JustFab will unveil a new television advertising campaign featuring Rubio that will begin airing in the US this month.