How to Make Interactive Social Media Ads

RMN Digital | April 10, 2012 | Americas, Applications, Enterprise, Regions, Social, Social Media | No Comments

Innovid, a leading provider of video advertising solutions, has announced enhancements to its iRoll Studio for video ads which lets publishers and agencies turn any pre-roll campaign into an interactive and social experience.

Announced today, April 10, iRoll Studio includes the functionality to add custom overlays on pre-rolls with ease.

The overlays can be configured to expand on click to show additional brand elements such as videos, images, maps and more.

Advertisers can also leverage a component library to add customizable app-like elements to their video ads, such as Coupon Downloads, Events, Photo Galleries and additional Product Videos.

Finally, the process of creating interactive ad to trafficking VAST/VPAID tag takes no more than 5 minutes from start to end, claims the company. It says advertisers and publishers can create an iRoll and go live on video ad networks and publishers, such as ABC, CBS, NBC, MTV, Aol, Yahoo and Vevo with minimal effort.

In addition, Innovid has released a host of new social apps that help drive brand engagement, including:

Facebook: To drive users to the advertisers Facebook page and encourage users to like the brand’s Facebook profile and promotion.

YouTube: To add streaming YouTube videos as an overlay over the pre-roll and access YouTube “Like”, “Subscribe”, and “Share” functionalities without leaving the pre-roll.

Twitter Feed: To display real-time Twitter feed over the pre-roll. Users can tweet and retweet all from the pre-roll itself.

Share This: To leverage social marketing channels like Twitter, LinkedIn, Digg, and Google+ via this App which lets users share marketer information.

Moreover, Innovid iRoll Studio supports French, Spanish, German, Italian, Portuguese, Russian, Polish, Japanese and other languages in addition to English.