How SAP Brings Fans Closer to ICC Cricket World Cup

Software company SAP SE (NYSE: SAP) has teamed up with the International Cricket Council (ICC) to enhance the fan experience around the ICC Cricket World Cup 2015, one of the largest sporting events in the world.

SAP HANA Cloud Platform and SAP Lumira software help analyze and simplify ball-by-ball match data in real time, providing fans with statistics and historical insights for matches on the ICC Match Centre.

“Leading into the quarterfinals of the ICC Cricket World Cup, this year’s tournament has been the most digitally advanced in ICC Cricket World Cup history,” said David Richardson, chief executive officer, ICC.

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For the first time in ICC Cricket World Cup history, SAP is providing 40 years of ICC Cricket World Cup historical statistics to fans.

This data is featured on the ICC Match Centre and offers fans new ways to compare past and present team and player performance.

By fully utilizing the predictive capabilities of the SAP HANA platform, it is now possible to help identify some of the best bowlers and batsmen at the ICC Cricket World Cup based on the analysis of multiple statistical criteria.

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“As cricket is one of the world’s most popular sports, we saw a great opportunity to work with the ICC to help them simplify the way they analyze and share data with their passionate fan base,” said Scott Russell, COO, SAP Asia Pacific Japan.

SAP says over the last few years it has increased the company’s focus to help transform the media, sports and entertainment industries with technology to help drive team and player performance, increase fan engagement and simplify league and venue operations.

Photo courtesy: SAP