How People Love People on Social Media

RMN Digital | September 13, 2012 | Americas, Corporate, Lifestyle, Masses, Regions, Social, Social Media, Strategy | No Comments

We are not quite sure if people really love people on social hangouts. But this is all about a multimedia ad campaign that will also go to social media. People magazine, a leading celebrity weekly, announces an integrated brand marketing campaign, “People Love People.”

The campaign launched nationwide (U.S.) on Wednesday across broadcast, print, retail, digital and social media and is scheduled to run throughout 2013.

Highly targeted digital ads based on celebrity content and user behavior featuring the “People Love People” theme will highlight the magazine’s current cover story and will offer consumers coupons with purchase incentives to drive newsstand sales at six participating retailers.

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In addition, regular social media sharing of cover images, headlines, and teasers of content “in this week’s issue” will be posted on Facebook, Twitter, Pinterest, Tumblr and Instagram.

“We are thrilled to unveil People’s dynamic new ad campaign,” said Karen Kovacs, publisher, People.

The campaign, created by New York-based agency Terri & Sandy Solution, showcases 30-second TV commercials and 15-second online video ads which will be broadcast on networks and shows with a heavy celebrity focus, and digital and social media outlets featuring celebrity/entertainment programming.

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The videos will run Wednesday – Sunday to create urgency around issue purchase. More than 40 print ads will run across nine Time Inc. titles including People StyleWatch, InStyle, Essence, Real Simple, All You, Health, Entertainment Weekly, and Cooking Light. All campaign creative will drive consumers to the newsstand, says the company.

People is headquartered in New York City.