Hollywood Holiday with Kate Hudson on Social Media

RMN Digital | October 16, 2013 | Americas, Corporate, Lifestyle, Masses, Regions, Social, Social Media, Strategy | No Comments

Kate Hudson and Ann Taylor toast to a wild, whirlwind holiday season. The brand’s campaign was shot while Hudson was filming the movie “Good People” and touring Europe with fiance Matt Bellamy , his band Muse, and her two sons.

“This shoot was particularly fun. We were in London and wanted to get people together. I called some of our friends that work with my fiance’s band. It was fun to be able to bring them into the fashion world. Luckily, I was able to have my family there too, so it made for a very enjoyable day!” Hudson said.

Fashion photographer Mikael Jansson shot Hudson wearing her favorites from the holiday collection as she plays with her son. The holiday campaign debuts this November exclusively online and on social media – including Twitter, Facebook, Pinterest, and Instagram.

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Since Fall 2013, Ann Taylor’s CHIC. LIFE. STYLE. campaign has been paired with powerful lines that capture the experiences of today’s multitasking women.

Kate Hudson

According to the company, the “We” in every campaign tagline is the unifying element between Ann Taylor, a brand for women, and the women who live, work and play in Ann Taylor every day leading busy, brilliant lives.

Ann Taylor operates 275 stores across the United States, as well as an e-commerce website at www.anntaylor.com, and three international stores in Toronto, Canada. Ann Taylor is a division of ANN INC. (NYSE: ANN).