FIEO and RMN Present Digital Marketing Education Program

RMN Digital | November 26, 2012 | Asia Pacific, Corporate, Enterprise Events, Events, Feature, Regions, Strategy | No Comments

A Must-Attend Awareness Program for Exporters – The Federation of Indian Export Organisations (FIEO) has planned to organize a one-day orientation program on Digital Marketing.

The aim of the program is to impart necessary skills to corporate executives in this emerging technology field so that they could expand their operations particularly in the export markets.

The program is being organized with technical and content support from Raman Media Network (RMN) Company, which is a leading integrated media company using traditional as well digital media for providing its content services across the globe.

Why You Should Attend

You would agree that in today’s digitally connected world, most consumers are spending a lot of their time in the computer technology-driven cyberspace. That means, their information and entertainment sources are shifting from traditional channels like TV and newspapers to the new-generation Web, mobile, and online social media.

You can have an idea of the ongoing digital revolution from the number of consumers connected through digital technologies. Today there are 2.2 billion global Internet users, more than 4 billion mobile users, over 1.5 billion social media users, and the number of Websites and blogs is nearly 1 billion.

Can you afford to ignore these billions of digitally connected consumers across the world who can’t be approached with traditional, old-styled marketing methods?

As we know, the basic marketing principle suggests that marketers need to follow their consumers. If most of your consumers are in the cyberspace, you need to promote your products and services in the cyberspace using Web, mobile and social business technologies.

So, it becomes an imperative for you to understand the digital marketing techniques. This program offers you a forum to know about those techniques.

Who Should Attend

The program will be extremely useful for:

Chief Executive Officers
Chief Marketing Officers
Marketing Managers
HR Heads
Other senior management people responsible for business development of their organizations

Scope of the Program

With its focus on the digitally connected business world, the program – under our i-Marketer brand – will cover the following modules:

Marketing Principles
Need for Digital Marketing
Digital Marketing Channels
Digital Marketing Components
Online Social Media Management
Digital Advertising Platforms
Digital Ad Pricing
Search Engine Marketing
Digital Impact Analysis
Digital Content Management

Venue and Date

FIEO Office, Niryat Bhawan, New Delhi

Monday, December 10, 2012

Participation Fee

Rs. 800 for FIEO members
Rs. 1,000 for non-members

Registration

For registration, please contact:

Mr. Mohit Hans

Federation of Indian Export Organisations (FIEO)
Niryat Bhawan, Rao Tula Ram Marg, Opp. Army Hospital Research & Referral
New Delhi – 110 057, INDIA
Phone: 91-11-46042126 Fax: 91-11-26148194
Email: mohithans@fieo.org

Speaker

Rakesh Raman

Rakesh Raman has over 20 years of experience in the technology markets as a technologist, senior tech journalist, analyst, and columnist.

These days, he is specializing in Digital / New Media communications and managing a global technology information service RMN Digital.

Also, Rakesh has been associated with the United Nations (UN) through United Nations Industrial Development Organization (UNIDO) as a digital media expert to help businesses use technology for brand marketing and business development.

Rakesh has been conferred the National-level government award for his contribution in the field of technology journalism, which has been a unique distinction in the country. The award was presented to him at the Republic Day function.

Besides holding senior editorial positions with top media companies, Rakesh was writing an exclusive edit-page tech business column (named Technophile) regularly for The Financial Express (a daily business newspaper of The Indian Express group). The column covered emerging personal and enterprise technology trends, evolution in the digital / new-media business, and technology applications for digital gaming and film-based entertainment.

He has anchored nationwide technology events and training programs for some of the top local and international companies.

At present, Rakesh is also managing a “Tech-Wise Knowledge Center for SMBs” on RMN Digital site to provide useful and actionable information to businesses so that they could benefit from technology deployment in the most efficient and cost-effective way.

Among other international technology content projects, he has launched – “Raman’s Tech Tale Series – Knowledge Stories for Children,” a book series aimed to spread technology awareness among children through short stories. This work has also found a mention in Bookbird, a journal of international children’s literature, produced by IBBY, the International Board on Books for Young People.

After doing his M.Sc. and Computer Science orientation from Panjab University, Chandigarh, he has worked as a software developer for about seven years with a couple of leading technology companies at Mohali, Chandigarh (India).

His areas of interest are content and brand communications strategy design for the upcoming online virtual worlds and content development and management for the future Semantic Web.