Do Marketers Understand the Connected TV Market?
Advertising technology company Tremor Video, Inc. (NYSE:TRMR) has released an infographic highlighting the findings from a recent study conducted to better understand the connected TV audience.
Connected TV Market
“According to Nielsen there are 83 million people watching video on connected devices, yet limited data currently exists on the demographics of this audience,” said Doron Wesly, head of Market Strategy at Tremor Video. “Our analysis aims to give marketers a better understanding of the connected TV universe from a demographic standpoint and their media consumption habits.”
Tremor Video (NYSE: TRMR) offers video advertising solutions across all screens to leading brands.
